⚠️ BEWARE: Your business tactics for inflation can cost your brand. — The hot topic currently is inflation. And sorry, it’s not leaving any time soon. In the last 3 months, businesses have had to turn and face the music. The consequences of this inflation for their revenue is beginning to take its toll. From “shrinkflation” — offering less for the same price — to actual price increase and additional surcharges, businesses are reacting to the…

Why the Bluray brand won the space in the mind of the market. — Whenever the world experiences a technological change that creates new opportunities, there’s a gap in the mind and market for a new business to dominate. …

Yes, starting a business is very difficult. However, it doens’t make you special. — Sometimes, businesses can over romanticize their own doings. Don’t get me wrong, I love a good story and I love when there is true passion behind a business. However, when a romance becomes delusional, no one in the relationship is having a good time. This becomes apparent when you ask…

There is risk involved with all decisions. It’s just a fact. With risk comes reward. This is why being in business comes with risk. — There is risk involved with all decisions. It’s just a fact. With risk comes reward. This is why being in business comes with risk. Starting and running a business is innately “risky” because there is a possibility of failure. Statistically, 20% of new businesses fail during the first two years…

Small brand changes can make a big difference for your business — For businesses to see a large return or impact of an investment, it’s surprisingly sometimes the small changes that will make the biggest difference. If you’re familiar with the 1% improvement rule, you’ll know that improving anything by 1% each day for even just a year will lead to massive…

For a business to make a stand, it’s not the business doing so… It’s brand. Here’s why… — In the last 5 years, we’ve witnessed businesses having to take stands on everything from social issues to culture and workplace environments. As odd as it may seen for a business to make a religious or political statement, it does make sense. For a business to make a stand, it’s…

Responsibility is our ability to respond rather than react. For your business to be able to respond effectively, it needs this… — Responsibility is our ability to respond rather than react. For your business to be able to respond effectively, it needs brand. Many don’t know this, but the root of the word “responsibility” is the Latin verb ‘respondere’, meaning ‘to respond’. This vitally important because of the amount of weight we as…

The growth and popularity of these crypto names have been due to branding. — You hear about crypto a lot… especially lately as euphoria pushes prices higher and, as an outcome of sky high prices, more euphoria ensues. Even if you don’t know anything about cryptocurrency, you have probably heard about Bitcoin and/or Ethereum. These two lead the conversation for the most part. They…

Marketing and advertising can be a waste of money, but don’t lose hope. Brand is here to save the day. — Eventually, we all experience failed marketing and advertising attempts. It’s quite easy to become somewhat skeptical about further marketing or brand efforts. Especially when a constant barrage of ad campaigns seem to be a constant money drain that you must keep feeding your business. …