The difficult thing about brand is that it is derived from perception. A perception that you aren’t trying to force onto your audience, but help them come to a desired perception of your business. …

The profit is in the difference. As any business knows, the difference left over from what you make(revenue) and what it costs to make that(expenses) is your profit. Profitability is the lifeblood of any business because profits are what make the risk, effort, and time worth it. For an investment…

We’ve mentioned quite a bit of the positive side of brand where the business owner, staff, and audience all have a sense of pride within the brand. They like to be associated with the brand, it’s a badge of honor. The brand is an extension of them. Of their lifestyle…

The more options there are in a given market, the more there is a need for brand to help the consumer decide. How does brand help the consumer decide? Simply put, an effective brand is created through a business focusing its efforts to have clarity with the consumer. When a…

Very few realize that doves are just white pigeons — the same pigeons we shoo away and call “rats with wings”. The main visual difference between doves and pigeons is simply that doves are white. Doves are typically bred to be white and actually are awful at homing; despite being…

For most small businesses, brand and business are two separate worlds. This arises due to the business owner being so busy with just bringing the business to life (and keeping it alive) that there hasn’t been time made to focus on the actual brand strategy of what they are building. …

The biggest flaw a person can make is allowing another person to set your personal worth. And I don’t mean just financial value. I mean you as a person. Your human potential. Look back on history and you see this as the “sin” we all can agree on. The belittling…

The hot topic currently is inflation. And sorry, it’s not leaving any time soon. In the last 3 months, businesses have had to turn and face the music. The consequences of this inflation for their revenue is beginning to take its toll. From “shrinkflation” — offering less for the same price — to actual price increase and additional surcharges, businesses are reacting to the…

Whenever the world experiences a technological change that creates new opportunities, there’s a gap in the mind and market for a new business to dominate. …