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May 10

You’re Worth

The biggest flaw a person can make is allowing another person to set your personal worth. — The biggest flaw a person can make is allowing another person to set your personal worth. And I don’t mean just financial value. I mean you as a person. Your human potential. Look back on history and you see this as the “sin” we all can agree on. The belittling…

Self Improvement

2 min read


Apr 27

Brandflation

⚠️ BEWARE: Your business tactics for inflation can cost your brand. — The hot topic currently is inflation. And sorry, it’s not leaving any time soon. In the last 3 months, businesses have had to turn and face the music. The consequences of this inflation for their revenue is beginning to take its toll. From “shrinkflation” — offering less for the same price — to actual price increase and additional surcharges, businesses are reacting to the…

Inflation

3 min read

Brandflation
Brandflation

Apr 6

Battle of the Brands: Bluray vs HD DVD

Why the Bluray brand won the space in the mind of the market. — Whenever the world experiences a technological change that creates new opportunities, there’s a gap in the mind and market for a new business to dominate. …

Technology

3 min read

Battle of the Brands: Bluray vs HD DVD
Battle of the Brands: Bluray vs HD DVD

Mar 15

Your Business Isn’t Special

Yes, starting a business is very difficult. However, it doens’t make you special. — Sometimes, businesses can over romanticize their own doings. Don’t get me wrong, I love a good story and I love when there is true passion behind a business. However, when a romance becomes delusional, no one in the relationship is having a good time. This becomes apparent when you ask…

Business

2 min read

Your Business Isn’t Special
Your Business Isn’t Special

Mar 4

Reduce Business Risk

There is risk involved with all decisions. It’s just a fact. With risk comes reward. This is why being in business comes with risk. — There is risk involved with all decisions. It’s just a fact. With risk comes reward. This is why being in business comes with risk. Starting and running a business is innately “risky” because there is a possibility of failure. Statistically, 20% of new businesses fail during the first two years…

Branding

3 min read

Reduce Business Risk
Reduce Business Risk

Feb 23

Small Changes, Big Impact

Small brand changes can make a big difference for your business — For businesses to see a large return or impact of an investment, it’s surprisingly sometimes the small changes that will make the biggest difference. If you’re familiar with the 1% improvement rule, you’ll know that improving anything by 1% each day for even just a year will lead to massive…

Business

3 min read

Small Changes, Big Impact
Small Changes, Big Impact

Feb 2

Brand Relations

For a business to make a stand, it’s not the business doing so… It’s brand. Here’s why… — In the last 5 years, we’ve witnessed businesses having to take stands on everything from social issues to culture and workplace environments. As odd as it may seen for a business to make a religious or political statement, it does make sense. For a business to make a stand, it’s…

Psychology

3 min read

Brand Relations
Brand Relations

Jan 17

Business Responsibility: Brand

Responsibility is our ability to respond rather than react. For your business to be able to respond effectively, it needs this… — Responsibility is our ability to respond rather than react. For your business to be able to respond effectively, it needs brand. Many don’t know this, but the root of the word “responsibility” is the Latin verb ‘respondere’, meaning ‘to respond’. This vitally important because of the amount of weight we as…

Branding

3 min read

Business Responsibility: Brand
Business Responsibility: Brand

Jan 10

Crypto is Brand

The growth and popularity of these crypto names have been due to branding. — You hear about crypto a lot… especially lately as euphoria pushes prices higher and, as an outcome of sky high prices, more euphoria ensues. Even if you don’t know anything about cryptocurrency, you have probably heard about Bitcoin and/or Ethereum. These two lead the conversation for the most part. They…

Cryptocurrency

3 min read

Crypto is Brand
Crypto is Brand

Jan 4

Brand Skeptic

Marketing and advertising can be a waste of money, but don’t lose hope. Brand is here to save the day. — Eventually, we all experience failed marketing and advertising attempts. It’s quite easy to become somewhat skeptical about further marketing or brand efforts. Especially when a constant barrage of ad campaigns seem to be a constant money drain that you must keep feeding your business. …

Branding

3 min read

Brand Skeptic
Brand Skeptic
Reilly Newman

Reilly Newman

Brand Strategist @ Motif Brands

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