A brand must first gain awareness to earn the ability to garner trust. This is where most small businesses find themselves. Awareness is the first step simply due to the fact that if your audience doesn’t know about you. They most likely won’t become a customer at any point because…

When it comes to luxury supercars, the Lamborghini brand is a market leader. From their iconic designs to their flawless performance, these sports cars are top shelf when it comes to vehicles. “Lambos” weren’t always $300,000 sports cars, they actually had a much more humble beginning with utility tractors. Lamborghini…

Prices are one of the most powerful elements of any business. They evoke strong emotions and are the most consolidated representation of value. Pricing strategy can make or break a brand. When a business first approaches pricing, they may look at its costs or competition to see what a competitor’s…

Do you feel like things in your industry change around your business? Change is inevitable and changes happen over time. Every industry has change cycles it goes through — on a national level as well as a local level. We witness this in financial markets as well as supply chains. …

The term “supply and demand” is commonly thrown around in conversations. Applied to everything from small business matters to current inflation or the national housing market. We understand supply, but how does demand work? The key is desire. Supply is quantitative. It can be counted. Demand is qualitative. It is…

As a business grows, so do its problems. Most business problems can be solved through systems, delegation, or even just removing the cause. Certain business “problems” like taxes, bookkeeping, payroll, expenses, etc. are typically associated with numbers and business jargon answers. They are due to being in business and running…

When I’m in stores, this is how I see the world… See below for what each number represents: 1. In Walmart, although these are different products, they are all within the breakfast category and are staples for households. …

Did you know that your brain processes images 60,000x faster than text? This is why graphs and visual icons are so powerful. Actually, the way your brain is wired, 90% of information transmitted to the brain is visual. Proven facts like this should make businesses take note. This is not…

Personality is a powerful combination of unique behavioral tendencies. Personality is what makes you the person you are. The mixture of traits guides your expressions and actions because it is a concoction of your thoughts, feelings, and behavior. When you think about a friend or loved one, the first thing…