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Reilly Newman

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6 days ago

Halo Effect

In psychology, there are countless biases and heuristics our brains make when triggered in certain scenarios. These are essentially shortcuts that are hardwired into our brains to make assumptions for better or for worse. For example, the common confirmation bias is a cognitive pitfall that is “the tendency to interpret…

Psychology

4 min read

Halo Effect
Halo Effect
Psychology

4 min read


May 23

Know, Trust, Own — Brand Phases

A brand must first gain awareness to earn the ability to garner trust. This is where most small businesses find themselves. Awareness is the first step simply due to the fact that if your audience doesn’t know about you. They most likely won’t become a customer at any point because…

Branding

4 min read

Know, Trust, Own — Brand Phases
Know, Trust, Own — Brand Phases
Branding

4 min read


May 17

Tractors and SuperCars

When it comes to luxury supercars, the Lamborghini brand is a market leader. From their iconic designs to their flawless performance, these sports cars are top shelf when it comes to vehicles. “Lambos” weren’t always $300,000 sports cars, they actually had a much more humble beginning with utility tractors. Lamborghini…

Lamborghini

3 min read

Tractors and SuperCars
Tractors and SuperCars
Lamborghini

3 min read


May 11

Pricing Strategy

Prices are one of the most powerful elements of any business. They evoke strong emotions and are the most consolidated representation of value. Pricing strategy can make or break a brand. When a business first approaches pricing, they may look at its costs or competition to see what a competitor’s…

Pricing

4 min read

Pricing Strategy
Pricing Strategy
Pricing

4 min read


May 5

Business Transformation

Do you feel like things in your industry change around your business? Change is inevitable and changes happen over time. Every industry has change cycles it goes through — on a national level as well as a local level. We witness this in financial markets as well as supply chains. …

Brand Strategy

4 min read

Business Transformation
Business Transformation
Brand Strategy

4 min read


May 1

Supply and Desire

The term “supply and demand” is commonly thrown around in conversations. Applied to everything from small business matters to current inflation or the national housing market. We understand supply, but how does demand work? The key is desire. Supply is quantitative. It can be counted. Demand is qualitative. It is…

Desire

4 min read

Supply and Desire
Supply and Desire
Desire

4 min read


Apr 28

Brand Solutions For Business Problems

As a business grows, so do its problems. Most business problems can be solved through systems, delegation, or even just removing the cause. Certain business “problems” like taxes, bookkeeping, payroll, expenses, etc. are typically associated with numbers and business jargon answers. They are due to being in business and running…

Business

3 min read

Brand Solutions For Business Problems
Brand Solutions For Business Problems
Business

3 min read


Apr 21

What I See When I Shop

When I’m in stores, this is how I see the world… See below for what each number represents: 1. In Walmart, although these are different products, they are all within the breakfast category and are staples for households. …

Pricing Strategy

2 min read

What I See When I Shop
What I See When I Shop
Pricing Strategy

2 min read


Apr 19

Brand Image Matters

Did you know that your brain processes images 60,000x faster than text? This is why graphs and visual icons are so powerful. Actually, the way your brain is wired, 90% of information transmitted to the brain is visual. Proven facts like this should make businesses take note. This is not…

Branding

4 min read

Brand Image Matters
Brand Image Matters
Branding

4 min read


Apr 14

Personality Power

Personality is a powerful combination of unique behavioral tendencies. Personality is what makes you the person you are. The mixture of traits guides your expressions and actions because it is a concoction of your thoughts, feelings, and behavior. When you think about a friend or loved one, the first thing…

Personality

3 min read

Personality Power
Personality Power
Personality

3 min read

Reilly Newman

Reilly Newman

3.1K Followers

Brand Scientist @ Motif Brands

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