Responsibility is our ability to respond rather than react. For your business to be able to respond effectively, it needs brand.

Many don’t know this, but the root of the word “responsibility” is the Latin verb ‘respondere’, meaning ‘to respond’.
This vitally important because of the amount of weight we as…

You hear about crypto a lot… especially lately as euphoria pushes prices higher and, as an outcome of sky high prices, more euphoria ensues. Even if you don’t know anything about cryptocurrency, you have probably heard about Bitcoin and/or Ethereum. These two lead the conversation for the most part. They…

Eventually, we all experience failed marketing and advertising attempts. It’s quite easy to become somewhat skeptical about further marketing or brand efforts. Especially when a constant barrage of ad campaigns seem to be a constant money drain that you must keep feeding your business. …

When we encounter a problem and we get stuck, it sometimes can be helpful to take a deep breath and then approach the issue from a completely new, and different, angle. To come from the opposite angle or try something entirely new. To “flip the script” and try to see…

As humans, we have a nasty habit of always thinking about ourselves. Seeing life from only our personal perspective. Making decisions and only taking into account our beliefs and narrative.

Sadly, this leads to a poor outcome. For relationships, businesses, and brands. Outcomes that result in moving backwards — even…

Our human instinct tells us that there is safety in numbers. This goes back to the whole caveman and tribes thing where fitting in with a larger tribe and not being a “lone wolf” allows for greater protection, safety, food, mating, etc… You get the point.

Since this knowledge is…

Business can be a beast. A business will want to give into its natural tendencies when left alone.

Imagine your business as a wild mustang. Beautiful and freely running, erratic behavior and dangerous at points. Your business is drawn to its “nature” or what we might call your industry. It…

The thing about “brand” is that you are going to pay for it one way or another. As a business you have two choices: To allow uncontrolled, bad impressions to run amok of your business OR manage these impressions and increase perceived value.

The latter option is obviously the one…

“If you’re going through hell, keep going.”
- Winston Churchill

Any business knows that hard times come. Whether a shift in the market, a technological advancement, new competition, etc.

As the business and brand are challenged to fight for its life, it will naturally strive to adapt or die. (Read…

We all know brand negligence can harm a business significantly. This type of harm isn’t alone. There are many ways to stunt the growth of your brand (and business). Here are the most common mistakes:

Logo Repetition:
“Branding” is a term that many are unsure of its actual meaning. This is…

Reilly Newman

Brand Strategist @ Motif Brands

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store